I helped develop and execute an integrated marketing activation for CACI’s SkyValor counter-drone technology at the U.S. Air Force Academy’s September 2026 football game against North Dakota State University. Centered on the Academy’s first-ever football halftime drone show, the campaign brought together experiential design, brand storytelling, and digital engagement to connect CACI and SkyValor with Air Force audiences, defense stakeholders, and potential customers.

The activation extended beyond the 250-drone aerial performance to create a cohesive brand experience across stadium LED displays, public-address announcements, on-site engagement, branded materials, and social media. The creative approach connected the spectacle of the event with SkyValor’s national security mission, using the visibility and energy of game day to build awareness of CACI’s counter-uncrewed aircraft systems capabilities.

The result was a high-impact brand moment supported by on-site activation, social amplification, and earned media exposure, including coverage through the Air Force Academy’s official event information channels.