For AUSA 2026, I led the creative redesign of CACI’s tradeshow booth, rethinking the layout and visual environment to create a more cohesive, immersive brand experience. My work spanned spatial layout, wall graphics, product presentation areas, and the integration of digital displays throughout the booth. The goal was to create a premium technology-focused environment that showcased CACI’s capabilities while making complex defense technologies approachable and engaging for attendees. I approached the space as a connected design system, balancing architectural elements, bold visual statements, and purposeful product displays rather than treating each wall or exhibit as a standalone execution.

I also directed the creative development of the booth’s in-display video content and interactive kiosks, extending the visual identity into the digital experiences visitors encountered throughout the space. From large-format environmental graphics to hands-on product interfaces and supporting motion content, each touchpoint was designed to reinforce the broader booth experience. By bringing spatial design, brand storytelling, motion, and interactive media together under one creative direction, I helped transform the booth into a unified platform for showcasing CACI’s innovation, engaging with attendees, and communicating the breadth of its mission-focused capabilities.