I had the opportunity to develop the visual identity for Phanos, CACI’s AI-powered command-and-control platform, starting with the design of the mark and building a cohesive visual language around it. My goal was to create an identity that felt distinctive, modern, and purposeful, reflecting the sophistication of the technology while giving the platform a recognizable personality of its own.

From the mark to the broader visual system, I established the foundational design elements that could carry across marketing materials, presentations, digital experiences, and other brand touchpoints. The challenge was to create something that stood apart while still feeling at home within CACI’s larger brand ecosystem. The result was a product identity designed to bring greater consistency, recognition, and visual clarity to a complex technology.