As part of DDC’s work to introduce CNA, a Singapore-based international news network, to North American audiences, I developed this case study video to showcase the campaign strategy, creative execution, and overall approach to building brand awareness in a competitive media landscape. The launch event was hosted in Washington, D.C.

My focus was on translating a multifaceted campaign into a cohesive visual story, presenting the strategy and its various touchpoints in a clear, engaging format. The project required distilling a broad range of communications initiatives into a unified narrative while maintaining a consistent visual aesthetic and keeping the work accessible to the intended audience.