While at DDC Public Affairs, I helped launch Norton Healthcare’s Engage program, an internal and community engagement initiative designed to connect employees with policymakers, community leaders, and healthcare experts on issues affecting the health system and the communities it serves.

I helped bring the program to life through a cohesive visual identity and integrated creative system, translating the Engage brand across motion graphics, social media, virtual events, presentations, and print collateral. From animated digital content and speaker series visuals to event promotions and informational materials, I developed creative that maintained a consistent brand experience while adapting to the needs of each platform and audience.

The result was a versatile visual system that supported the program’s growth, made complex policy issues more approachable, and helped create a recognizable identity for Norton Healthcare’s ongoing engagement efforts.