The National Rural Electric Cooperative Association (NRECA) represents more than 900 electric cooperatives across the United States. My team helped bring the Voices for Cooperative Power (VCP) campaign to life, creating a platform for people to share how electric co-ops make a meaningful impact in the communities they serve.

My role on the program was highly collaborative, working closely with the broader creative team to help shape a unified visual identity and build a flexible design system that could carry consistently across a wide range of campaign deliverables.