Perspecta was created through the merger of DXC’s U.S. public sector business, Vencore, and KeyPoint, bringing together thousands of employees under an entirely new company and brand. I was part of the team responsible for helping bring that brand to life and launch it into the government technology market—translating a new visual identity into a cohesive, recognizable experience across digital and creative touchpoints.

My work supported the rollout of the Perspecta brand across its new digital ecosystem, including the company website and broader launch communications. The goal was bigger than creating individual assets; it was about establishing consistency, building recognition, and helping a newly formed company show up as one unified brand from day one.