The National Center for Health Psychology (NCHP) is a psychology practice focused on evidence-based, person-centered care for individuals navigating chronic illness, pain, behavioral health needs, testing, and other life challenges. My role was to create a cohesive brand and visual identity that reflected the organization’s balance of clinical expertise, compassion, and accessibility. I developed the core identity system—including the logo, color palette, typography, and supporting graphic elements—and extended that look and feel across digital and print applications to create a brand that feels professional, credible, and welcoming.