The Military Bowl is one of the signature events of the annual college football bowl season, bringing together major Division I programs with the tradition, pageantry, and history of the U.S. military. Played annually at the U.S. Naval Academy in Annapolis, Maryland, the game also serves a larger purpose by supporting the USO and the military community.

Through a collaborative design process, the visual identity shifted away from the U.S. Capitol building, a holdover from when the game was played in Washington, D.C., toward a more timeless and inclusive mark. At the center of the new identity is a goalpost icon flanked by six stars, representing each branch of the U.S. military and creating a stronger connection between the game, its mission, and the community it celebrates.