Build With Strength was created by the National Ready Mixed Concrete Association (NRMCA) to change the conversation around concrete and reinforce its value as the building material of choice. The award-winning campaign brought together advertising, digital, social, web, and public affairs to reach builders, developers, investors, and consumers.

As part of the creative team, I helped bring the brand and overarching campaign to life across a wide range of platforms and mediums—turning key messages into clear, engaging creative that helped tell a bigger story about the role concrete plays in the communities we build.